The year 2024 brings forth an intriguing array of Color of the Year selections from renowned paint manufacturers, each offering a unique perspective on the hues that will influence our living spaces. Striving to capture the moods and aspirations of the coming year, color experts have veered towards soft and calming shades, hoping to bring a sense of serenity to counter the hectic and tumulus passing year. Countering the bold color chosen by Pantone in 2023 as their previous Color of the Year, Benjamin Moore embraces a softly saturated and nuanced shade, AkzoNobel emphasizes calmness and stability, Sherwin Williams aims to inspire mindfulness, Graham & Brown fosters warmth and tranquility, and C2 Paint focuses on freshness and sustainability.
As part of their Color Trends 2024 palette, Benjamin Moore has selected the softly saturated and nuanced shade of blue titled Blue Nova 825 as their Color of the Year. A mid-tone color that balances blue and violet, it creates subtle variations under different lights and adds a little bit of intrigue and allure to the space while maintaining a sense of calmness and comfort. The color features a duality of shades, balancing the cool primary color with warm undertones. In their Color Trends 2024 Palette, Benjamin Moore combines this shade of blue with colors inspired by the hues experienced through travels and moments that span beyond routine.
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In response to today’s rapidly changing conditions, AkzoNobel’s Global Aesthetic Center has chosen a color to represent calmness and stability, a hue to encourage people to take pause and create their comforting heaven. Titled “Sweet Embrace,” this delicate shade is inspired by soft feathers and subtle evening clouds. It adapts with the changing light, infusing spaces with warmth and “a sense of constancy, tranquility, and friendliness.” Its complimentary palettes are created to foster a sense of belonging and a touch of personality in our living and working environments.
Aiming to introduce “a hint of silver lining,” Sherwin Williams has selected Upward as their choice for the 2024 Color of the Year. The “breezy blissful blue” hopes to become an invitation to slow down, take a breath of fresh air and allow the mind to clear. The light shade of blue, with hints of teal transforms spaces into encouragement for “positive energy, creative thinking, and total contentment”.
For their Color of the Year, Graham & Brown has selected Viridis, a muted green shade thoughtfully selected to foster a warm and inviting environment, providing a tranquil ambiance for all who enter. Viridis encapsulates the lush green landscapes that surround us, making it particularly ideal for spaces that bridge the gap between the outdoors and indoors, such as entertainment and entry areas.
C2 Paint has unveiled its 2024 Color of the Year, C2 Thermal #752, a revitalizing shade of light blue. This color aims to create a sense of freshness and adaptability, simultaneously energizing and soothing its surroundings. It hopes to inspire us to embrace a more optimistic future, while its calming undertones provide a sense of tranquility. Reflecting elements of air and water, it serves as a symbol of our connection to nature and the vital role of sustainability in our daily lives.
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